Josh Baer is a renowned art advisor, curator, and art market journalist. He began his career in 1979 as director of White Columns in New York City.

Baer wrote and co-published the legendary art and culture magazine ZG and co-founded the post-Punk record label Neutral Records. Among their releases was the first EP of Sonic Youth and Confusion is Sex. ZG Magazine featured contributions by notable artists such as Ed Ruscha, Jeff Koons, Vito Acconci, Jack Goldstein, Gordon Matta-Clark, and Robert Mapplethorpe. Baer went on to represent some of these artists when he opened the Josh Baer Gallery in 1985.

In 1994, Baer transitioned to private art advising, contributed bi-weekly to New York Magazine, and published The Baer Faxt. He also taught arts-administration at The Fashion Institute of Technology and educated the public on art collecting through panel discussions and talks held throughout the world. More recently, Baer curated selling exhibitions at galleries and auction houses and consulted with eBay before the launch of its online art venture in 2014.

Baer spends his days advising collectors from his office in Manhattan, New York.